Everyone looking to promote their webiste and get greater rankings and exposure in the search engines should be writing articles and getting them published on article directories all over the net.  There are thousands of them, a simple search on Google will turn up a ton.  Article directories also redistribute the content, so it is a great way to additionally get distribution on your written articles.

Some site owners will choose to have others write a bunch of articles for them for a fee, but the best solution is usually for you to write them yourself for the top quality.  For the most part, they are not that difficult, taking maybe 20 minutes to write a shorter length article. You are the sole expert on your site and its content, and know which keywords should be worked into the text and which niche topics should be written about.  The thing to concentrate on is the redistribution and links within the article, and an article directory is a great tool for that.

You should plan on publishing the article to a few higher profile article directories such as Ezine or AffShpere (there are many more).  You will get higher points from the SE’s for this than for lower level article directories, but these also have human reviewers which force the content to be of a higher level, which is a good thing.  Once this is done, try to get the article posted on at least 4-6 other directories as is. Do not publish the same article 100's of times unless you have rewritten the article substantially - otherwise you are likely to get hit with a duplicate content penalty.

Additionally, you can use a tool such as My Article Network which has a built in article spinner and is able to redistribute your unique articles to 10000+ blogs dripped over a longer period of time. The time saved with a tool such as this is worth far more than the minor cost of using it - and it allows you to get far far more accomplished in a fraction of the time.

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